Golf Pro Advisor: Who Are Your Best Customers?

You’ve probably heard of the 80/20 rule. That’s where 80% of a business’ revenue comes from 20% of its customers. That 20% is a customer segment. And those customers need special attention. Golf operations have customer segments, too. Most head golf professionals have a mix of customers (members). Some spend a lot of money on lessons…

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Mike Heisterkamp Cracks the Code

I recently had the pleasure of speaking with PGA Pro Michael Heisterkamp. Mike has been the head golf pro at Chagrin Valley Country Club in Chagrin Falls, OH for the past 22 years. He seems to have cracked the member retention code. Mike Heisterkamp’s job is to run a golf program. But his mission is to attract and retain members for…

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